概要
SIPO DRepレビュー支援用の日本語作業訳です。正式な内容はHydra Voting上の英語原文を参照してください。
この提案は、Cardanoを「The Blockchain for Serious Business」として再ポジショニングし、企業向け需要創出システムを構築するものです。企業意思決定者にとってCardanoは技術的には強いものの、ユースケースの明確さ、信頼できる実証、導入までの導線が不足していると問題設定しています。Attention、Proof、Qualified Leadsの3段階ファネルを設計し、パイロットではInstitutional DeFiとSupply Chain Traceabilityを候補領域として、英国、ドイツ、スイスの3市場で開始する構想です。SIPOとしては、採用拡大の方向性とは合う一方、約2,087万ADAの大型マーケティング予算であるため、成果KPI、リード品質、既存マーケティング提案との重複、Cardano上の実取引や事業化への接続を厳しく見る必要があります。
英語原文を表示
Cardano stands on strong technical foundations: a mature protocol, a research-driven roadmap and one of the most globally engaged blockchain ecosystems. Yet for enterprise decision-makers, assessing Cardano as business infrastructure remains far from straightforward. Not because the technology can't deliver, but because it's not yet an obvious "yes." Enterprise leaders are missing three key things: use-case clarity they can act on, proof they can rely on and engagement paths they can build on. This proposal delivers a complete enterprise demand generation system that repositions Cardano as "The Blockchain for Serious Business": the high-integrity, mission-critical blockchain network for systems that must not fail. The system operates through a three-stage funnel (Attention → Proof → Qualified Leads), designed to work across any enterprise vertical. For the pilot phase, we recommend Institutional DeFi and Supply Chain Traceability as blueprint verticals based on current market readiness. Final selection to be validated with the GMC and aligned with community priorities. The pilot launches in three markets (UK, Germany, Switzerland). A central Cardano Hub serves as the evidence and engagement environment. Media activation combines real-world events with digital amplification across LinkedIn, native advertising, podcasts and Out of Home, generating over 45 million paid impressions, 320,000 guaranteed native views and over 300,000 clicks to the Cardano Hub. The 12-month pilot is structured in four work packages: - Enable (strategic foundation) - Kick-off (V1 DeFi campaign launch) - Scale (V1 DeFi optimization and KPI validation) and - V2 Supply Chain Traceability (second vertical activation) Total investment: €2,978,738 across both verticals, split 53% media to 47% agency services - within the normal range for digital specialist campaigns of this complexity. Scaling is earned through evidence, not assumed.