概要
SIPO DRepレビュー支援用の日本語作業訳です。正式な内容はHydra Voting上の英語原文を参照してください。
Cardano Content Creator Consortium (C4) は、6名の既存Cardano video creatorsを12か月間retainし、合計850本以上のoriginal video contentを制作するため1,524,400 ADAを求める提案です。各creatorは最大5,000 USD/month相当を受け取り、週1本のlong-formと週2本のshort-formを出す設計で、成果指標として5M+ views/impressions、360,000 USD以上のEarned Media Value、100% creator retention、monthly reports、Month 6 / Month 12 auditsを掲げています。SIPOとしては、Cardanoの教育・認知拡大の重要性と既存creatorの貢献は評価します。一方で、事前選定された6名へのTreasury報酬、open selectionの欠如、DRep/SPO/ambassador等のCOI、funded content disclosure、EMV中心KPIと実利用conversionの不足、既存Cardano Foundation/Intersect marketingとの重複、公共財として残る素材の範囲を確認する必要があります。
英語原文を表示
Cardano has a content creator sustainability crisis. While Cardano leads in peer-reviewed research, decentralised governance, and formal verification, it is consistently outpaced in public visibility by ecosystems that invest in creator-driven marketing. Solana, Avalanche, and others fund Key Opinion Leader programs, pay creators, and run structured campaigns. Cardano has no equivalent at the mainchain level. Creators reduce output or leave, coverage dries up, and potential users never discover what Cardano offers. The Cardano Content Creator Consortium (C4) is a 12-month pilot retaining six of Cardano's most established video creators as a coordinated marketing and education force for the ecosystem. C4 does not pay creators to exist — it pays for output: a collective commitment to produce at least 850 original videos over 12 months across news, DeFi education, project showcases, short-form content, live streams, and interviews, with an Earned Media Value (EMV) target meeting or exceeding total program cost. Each creator receives up to $5,000 USD/month (20,000 ADA at $0.25), contingent on delivering 1 long-form and 2 short-form videos per week. Content is published on creators' own established channels, leveraging audiences built over years of community service. Monthly performance reports are public. A 6-month review gate ensures accountability before second-half funding proceeds, and 40,000 ADA funds two independent audits at Month 6 and Month 12. At market rates, a coordinated 6-creator campaign for a single project costs $16,000–$40,000. C4 delivers comparable campaigns repeatedly across the ecosystem at no additional cost to projects, producing \~$710,000 in equivalent marketing value — nearly 2x the budget request. C4 is one of the most cost-efficient marketing investments the Cardano Treasury can make, while preserving an irreplaceable asset: the trusted native voices who built Cardano's audience without compensation.